Selected work

Work built around
real business needs.

Explore selected projects across marketing, web development, design and digital growth. Each project reflects a different challenge, approach and set of deliverables.

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250+

Projects

12+

Markets Served

75+

Businesses Supported

Case studies

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Most of these engagements crossed more than one team — filter by what you need and you'll see where it overlapped.

Marketplaces2026

PureGlow Organics

PKR 4.6M in a single month on Shopify

A private-label organic brand plateaued at half a million rupees a month. We rebuilt the catalogue around trending-keyword research, restructured the ad account into product-hunting and defence campaigns, and fixed the listing content that was silently killing conversion.

july 2026 revenue: PKR 4,613,986july 2026 revenue
month-over-month growth: +28.31%month-over-month growth
session traffic: +85.02%session traffic

E-Commerce2026

Velvet & Thread

A Shopify replatform that paid for itself in 41 days

two years of theme edits had turned a WooCommerce store into a 6-second LCP liability. We migrated 2,400 SKUs to Shopify with full redirect parity, rebuilt the PDP around a new design system, and shipped a headless checkout extension for bundles.

mobile conversion rate: +61%mobile conversion rate
largest contentful paint: 1.1slargest contentful paint
organic rankings lost: 0organic rankings lost

Growth Marketing2025

Meridian Tools

Rebuilding a Google Ads account around profit, not clicks

The account was buying traffic beautifully and revenue badly. We rebuilt it on margin-weighted bidding, cut 340 keywords that had never converted, and moved the shopping feed to server-side tracking so Smart Bidding finally optimised on real orders.

blended ROAS: 4.8×blended ROAS
cost per acquisition: -37%cost per acquisition
dead keywords cut: 340dead keywords cut

Marketplaces2024

Kashmir Kitchenware

First PKR 1.6M month, ninety days after launch

A cookware manufacturer with no online channel at all. We handled product hunting, wholesale strategy, listing build-out and the ad ramp — and hit PKR 1,605,262 in January 2025, its third full month trading.

January 2025 revenue: PKR 1,605,262January 2025 revenue
from launch to peak: 90 daysfrom launch to peak
listings published: 312listings published

Web Development2025

Verde Supply Co.

A custom ops dashboard that replaced nine spreadsheets

Inventory lived in Shopify, purchase orders in Sheets, and fulfilment in a WhatsApp group. We built a Next.js operations app on a clean Postgres model with marketplace APIs writing into one source of truth.

systems consolidated: 9 → 1systems consolidated
manual work per week: -14 hrsmanual work per week
stock accuracy: 99.9%stock accuracy

Design2025

Ora Skincare

One identity that survived a marketplace launch

A skincare startup needed a brand that held together across a DTC storefront, Amazon A+ content and retail packaging. We built the identity, the design system and the full asset library in one engagement.

identity to launch: 3 weeksidentity to launch
assets in the library: 180+assets in the library
PDP add-to-cart rate: +44%PDP add-to-cart rate

Growth Marketing2025

Fabrica Living

Organic revenue overtook paid in eight months

Technical debt was capping a strong catalogue: duplicate collection pages, no internal linking logic, and thin category copy. We fixed the crawl, restructured the taxonomy, and shipped 60 pieces of genuinely useful content.

organic sessions: +214%organic sessions
for 46 commercial terms: #1–3for 46 commercial terms
of revenue now organic: 52%of revenue now organic

Marketplaces2026

Northline Outdoors

Amazon and eBay running as one channel

Two marketplace accounts, two sets of pricing, and inventory that regularly oversold. We unified listings and repricing logic, then layered ad management across both — auction-style and fixed-price.

marketplace revenue: 2.3×marketplace revenue
oversell incidents: -92%oversell incidents
ad cost of sale: 18%ad cost of sale

Showing 8 of 8 case studies.

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